SELF Exchange Ecosystem is a technology-supported trade & exchange platform and a Non-Government ‘profit transaction-based’ ecosystem operated by decentralized stakeholders.
The prime objective of the SEE is to facilitate ”Peer-to-peer” effective barter & trade among various stakeholders in the agri-value chain. Multiple stakeholders can do trade & exchange transactions without any intermediaries facilitating direct – farmer-to-farmer /farmer-to-processor/ processor-to-farmer/ farmer-to-upstream / farmer-to-downstream / stream-to-downstream / downstream-to-downstream etc.
Functionality: SEE can facilitate the most effective barter mechanism as product-to-product exchange / product-to-service exchange / service-to-product exchange / service-to-service exchange; digitalizing (tokenizing) value-based quantitative and qualitative protocols are fundamental prerequisites for effective barter. Going further, currency-less-value-based transactions are possible under the SELF Exchange Ecosystem.
Also, logistical arrangements for commodities, products, and services are important.
Every registered member on the SEE will be issued a Payment cum Loyalty Card that will have a unique“16 digit ID Number”. Customers can use any mode of digital payment to enjoy discounts from the SEE registered Merchants; Customers will get more and more benefits / Rewards / Discounts as and when he transacts digitally on SEE frequently.
With each Card instrument, there will be a Wallet attached to accumulate Credits and rewards of an individual. These Credits and rewards can be used / en-cashed periodically by a member. The entire program is transparent and simple to understand. It is logically programmed in such a way that the registered cardholders can get-“Incrementally Increasing discount for every purchase of the same category of goods or services”
SEE can cater to both producer and consumer markets; both rural as well as urban needs of consumers. The program will roll out Region by Region- connecting every Postal PIN logistically and digitally across India.
Nagpur-Wardha-Yavatmal region will act as the Central point of entire logistical Coordination in the SELF Exchange Ecosystem.
The Extension of the program from trade facilitation to exchange (barter) mechanism for Agricultural Commodities among farmers will be the real game-changer!
An agricultural business ecosystem is very complex and long with several intermediaries. It is driven by many known, unknown, and unpredictable complex variables(like weather); there is a need to identify, define, establish their evolving behaviour pattern and their interdependence mathematically; identifying key performance indicators-KPIs to fix all variables in farm production and supply chain, establish their complex relationship with net revenue generated per acre of farmland is core objective of SELF Exchange Ecosystem.
There is no comprehensive commodity-specific demand-supply-inventory data prerequisite to identify the right price at a local and national level. Unfortunately, many times pricing in agri mandi’s is driven by highly fluctuating MCX and other commodity exchanges which are based on speculative virtual trading. Also, there is no reliable standard tool for accurate pricing and demand predictions of agri commodities.
There are no set qualities and pricing standards maintained in traditional cooperative agri-mandis. The high number of intermediaries and non-transparent process makes it more difficult for a farmer to get the right value for their produce; also timely payments are not assured.
Unfortunately, the long and inefficient agri produce value chain results in the end consumers paying exorbitantly high for items that are cheaply sold by the producer(farmers)!!!
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